Envisioning places to be.

Armani Residences Masaryk, Polanco, CDMX

Developing
beyond walls.

Neuchâtel Cuadrante Polanco, Nuevo Polanco, CDMX

Building
space for life.

Neuchâtel Cuadrante Polanco, Nuevo Polanco, CDMX

Building
human connections.

THE HUB @ Cuadrante Centro Sur, Qro.

Experience
building.

Nuevo Sur, Monterrey, NL

A better life,
one space at a time.

Nuevo Sur, Monterrey, NL

We create spaces that forge meaningful connections between people and place, transforming them into vibrant destinations that elevate everyday life and strengthen community.

Puerto Cancún, Cancún, QR

Who We Are

MiRA is a real estate investment and development company that plays a pioneering role in master-planned community developments and placemaking across Mexico, currently led by Roberto Pulido and Carlos Asali.

What We Do

We invest.

With conviction, backed by a proven track record and deep market insight.

We develop.

Projects that elevate the standard of urban living and create lasting value.

We partner.

With institutional capital and high-quality local developers to scale impact.

We manage every detail.

From acquisition to delivery and daily operation with precision and purpose.

Executive
Team

Roberto Pulido

CEO / Partner

Carlos Asali

COO / Partner

Fernando Castro

Development Director

Julio Paradela

Construction Director

Óscar Gary

Finance Director

Roberto Pulido

CEO / Partner

21 years of experience in real estate. Roberto is a distinguished leader in the Mexican real estate industry whose experience includes direct responsibility and execution over acquisitions, project development, product definition, and sales & marketing.

Carlos Asali

COO / Partner

25 years of experience in real estate. Carlos oversees all development and construction efforts from concept to completion. He has delivered over 2,000 homes, commercial centers, and office spaces across Mexico. His expertise spans all aspects of development and asset operations. A proven industry leader, Carlos continues to shape dynamic spaces where people live, work, and thrive.

Fernando Castro

Development Director

18 years of experience in real estate. Fernando is a skilled real estate professional with an in-depth knowledge of project development, permitting & entitlement, and government relations.

Julio Paradela

Construction Director

30 years of experience in real estate and construction. Julio oversees the planning, management, and delivery of MiRA’s construction portfolio. His expertise spans residential, commercial, office, and large-scale urban development projects. He brings technical depth in geotechnical engineering, structural systems, masonry, and architectural finishes. Julio is certified by the American Concrete Institute.

Óscar Gary

Finance Director

10 years of experience in real estate. Oscar is a financial expert with a strong background in asset management, financial planning, investor relations, and accounting & tax compliance.

Executive
Team

Roberto Pulido

CEO / Partner

21 years of experience in real estate. Roberto is a distinguished leader in the Mexican real estate industry whose experience includes direct responsibility and execution over acquisitions, project development, product definition, and sales & marketing.

Carlos Asali

COO / Partner

25 years of experience in real estate. Carlos oversees all development and construction efforts from concept to completion. He has delivered over 2,000 homes, commercial centers, and office spaces across Mexico. His expertise spans all aspects of development and asset operations. A proven industry leader, Carlos continues to shape dynamic spaces where people live, work, and thrive.

Fernando Castro

Development Director

18 years of experience in real estate. Fernando is a skilled real estate professional with an in-depth knowledge of project development, permitting & entitlement, and government relations.

Julio Paradela

Construction Director

30 years of experience in real estate and construction. Julio oversees the planning, management, and delivery of MiRA’s construction portfolio. His expertise spans residential, commercial, office, and large-scale urban development projects. He brings technical depth in geotechnical engineering, structural systems, masonry, and architectural finishes. Julio is certified by the American Concrete Institute.

Óscar Gary

Finance Director

10 years of experience in real estate. Oscar is a financial expert with a strong background in asset management, financial planning, investor relations, and accounting & tax compliance.

At MiRA, we do more than build. We shape the future of cities through vision, discipline, and long-term alignment.

From day one, we’ve managed institutional capital with rigor and integrity. Today, we continue to do so, while expanding our role as a co-investor and co-developer alongside some of the most respected institutional players and development firms in Mexico.

Placemaking at
the core of every
project

Our strategy begins with people.

Before we build structures, we design experiences.

At MiRA, placemaking is the foundation, not just a feature. We bring together residential, commercial, and cultural elements to create complete communities with long-term value.

Here is Next.

Our statement encapsulates MiRA's innovative approach to real estate development.

Here emphasizes MiRA's active role in shaping the present landscape, fostering a sense of belonging and connection.

Next underscores our forward-thinking ethos. We are not just building structures; we are crafting the next chapter of every community’s story. Our focus is on the future, innovation, and progress.

By combining these elements, Here is next positions MiRA as a visionary entity committed to being at the forefront of what's new. Our developments are more than places to live; they're destinations that define what's next.

Assets developed over 15 years

Managed capital from institutional funds

US $ 0 B

Total hectares of developed land

+ 0

Residential units developed

+ 0

Retail, hospitality and offices

+ 100000 m

Armani Residences Masaryk

Polanco, CDMX
These luxury branded residences redefine urban living in Polanco, one of Mexico City’s most distinguished neighborhoods. Offering architectural excellence and world-class amenities, the development sets a new standard for sophisticated, high-end living in the heart of the city. Elegant in form and detailed in design, it embodies the essence of elevated urban life.
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Cuadrante Centro Sur

Centro Sur, Qro.
As Querétaro becomes one of the country’s fastest-growing urban areas, new opportunities are emerging to shape its future with greater intention. Cuadrante Centro Sur is one of those opportunities, a master-planned, mixed-use district designed to bring people closer to where they live, work, and gather.

Envisioned as a connected neighborhood that blends homes, offices, retail, and public spaces, the project offers an alternative to outward growth. It strengthens local infrastructure, enhances daily life, and encourages community through design.

This vision reflects MiRA’s approach to city-making: building in the right places and connecting people to what matters most.
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Neuchâtel

Centro Sur, Qro.
Located in the growing Nuevo Polanco district, Neuchâtel is a mixed-use development centered around vibrant public spaces, high-quality residences, and Class-A offices co-developed with Hines. The project also features The Eye of Mexico, Latin America’s first AI-driven public sculpture.
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Nuevo Sur

Monterrey, NL
As Monterrey’s pioneering large-scale mixed-use community, Nuevo Sur revitalized a former industrial site into a vibrant urban destination featuring housing, retail, offices, and hospitality, strategically located near Tec de Monterrey.
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Puerto Cancún

Cancún, QR
When MiRA took over Puerto Cancún in 2012, the project was a distressed master plan with unrealized potential. Strategically located between the city and the sandbar, it offered rare access to the sea in a market dominated by hotels and tourism infrastructure.

MiRA saw the opportunity to reposition it as Cancun’s premier residential destination, a high-end, lifestyle-driven community designed to attract discerning homeowners seeking ocean access, privacy, and long-term value.
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Todos Santos

BCS
When Todos Santos was just beginning to emerge as a cultural and lifestyle destination, MiRA recognized its potential to become something extraordinary and envisioned a development deeply connected to the land and community.

Inspired by the region’s agricultural heritage, MiRA proposed a residential “town farm” concept, brought to life through Jazamango, the renowned farm-to-table restaurant created in partnership with chef Javier Plascencia.

Extending this vision to the coastline, MiRA also developed Hotel San Cristóbal, a boutique property that captures the raw, soulful beauty of Baja.
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Upcoming
Projects

Mexico City

Escandón / Roma / Condesa

Other Cities & Opportunities

Los Cabos, BCS / Monterrey, NL / Querétaro, Qro.

Partnerships and project execution across every phase of an investment are both core to how we operate — it’s part of our DNA.

We collaborate with institutional capital and high-quality
developers, visionary local partners, and world-class
architects to deliver projects that are not only profitable
but lasting, impactful, and built to endure.

Partner With Us

Our Network of Strategic Partnerships

Current Partners

Former Partners

Let’s Connect

Whether you’re reaching out for partnerships, career opportunities, or collaboration, we’d love to hear from you.